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vasundharaa:

This is a resource post for all the Good White Persons out there. You know, the ones who say things like “It’s not my fault I’m white! Don’t generalize white people!”, or “I’m appreciating your culture! You should be proud!”, or “Why do you hate all white people, look I’m a special snowflake who’s not racist give me an award for meeting the minimum requirements for being a decent human being”.

Well, if you are actually interested in understanding racism and how it ties into cultural appropriation, please read instead of endlessly badgering PoCs on tumblr with your cliched, unoriginal arguments and repeating the same questions over and over.

On White Privilege
aka don’t blame me just because I’m white:

On Reverse Racism
aka you are being racist against white people:

On Cultural Appropriation
aka I’m just appreciating your culture:

Assorted Vials of White Tears and Miscellaneous Antidotes
aka I can’t change that I’m white/not all whites are racist/we are all humans:


Okay. I agree. I’ve been socially conditioned not to notice racism and recognize my privilege. What can I do?

I don’t care about this bullshit; you’re making a big deal out of nothing, go home and delete your blog:

Advertising should not communicate any discrimination as a result of skin colour. These ads should not reinforce negative social stereotyping on the basis of skin colour. Specifically, advertising should not directly or implicitly show people with darker skin in a way which is widely seen as unattractive, unhappy, depressed, or concerned. These ads should not portray people with darker skin in a way which is widely seen as at a disadvantage of any kind, or inferior, or unsuccessful in any aspect of life particularly in relation to being attractive to the opposite sex, matrimony, job placement, promotions, and other prospects.

In the pre-usage depiction of product, special care should be taken to ensure that the expression of the model/s in the real and graphical representation should not be negative in a way which is widely seen as unattractive, unhappy, depressed, or concerned.

Advertising should not associate darker or lighter colour skin with any particular socio-economic strata, caste, community, religion, profession, or ethnicity.

Advertising should not perpetuate gender-based discrimination because of skin colour.

New Ad Guidelines Aim To Abolish Stigmas Against Dark Skin In India (via fuckyeahsouthasia)
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